I think it’s important to look with both a macroscopic & microscopic lens when approaching creative challenges. Being mindful of a product's minute details and nuances, while keeping in mind the larger problem it’s trying to solve is integral to building successful product experiences.
I've worked with some great companies to design both physical and digital products in a range of fields, including: wearable technologies, IoT devices, enterprise software, armoured vehicles, residential furniture and jewellery design.